I have presented my answer as a SlideShare presentation.
Having studied how real distributors attract and address their audiences, we knew we had to device a social media campaign (Facebook, Instagram and Twitter) as well as employ standard strategies such as creating a film website, Facebook page and poster for our P&A campaign. We also discussed how we would use interactive tools on our film website in order to engage our audience and create a buzz pre release (a Tshirt giveaway with scratch cards having the chance to win prizes and tickets for the premier). In sum, in order to attract our audience, we used the same techniques that a professional distribution company would use. All these platforms are linked, creating a synergistic whole.
Our target audience is young adults. Young adults would be attracted to our film opening due to our protagonist of our film opening being a young female.
I took responsibility for updating my The Unhinging Instagram page (@the_unhingingmovie) with photos from shoots, videos taken behind the scenes of filming of make up being applied on actresses and videos of live action shots.
The Unhinging Film Opening Instagram Page: click HERE to view
I have also been updating my personal media studies twitter page with our filming opening, The Unhinging, related information such as photos from shoots, videos taken behind the scenes of filming, location recce photos and tweets with film related hashtags such as '#theunhingingmovie' or following films of the same genre as mine.
Personal Media Twitter Page: click HERE to view
The Unhinging Film Opening Facebook Page: click HERE to view
The Unhinging Film Opening Twitter Page: click HERE to view
The Unhinging Film Opening Website Page:
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| This is what would be seen after you have clicked on the link to the website |
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| This is what would be seen if you click on the activated slide bar on the left showing linked headers to pages |
The Unhinging Film Opening P&A Poster:
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