Firstly, I completed research on the FDA website, I watched this video. I previously wrote a post on my research HERE. I learned about the steps completed to distribute a film. For example, once a film has been produced and edited, the film can be distributed.
Secondly, I completed a case study on the distribution of Hollywood, blockbuster The Hunger Games: Mockingjay Part 1 - as shown below.
Thirdly, I completed a case study on the distribution of independent, publicly funded, Tortoise in Love - as shown below.
I chose Warp Films to distribute my film opening because they distributed films of the same genre as mine, we agreed that this was appropriate. I learn about the distribution company, Warp Films, on my A Level study day at the BFI Southbank on UK Cinema: Audiences and Institutions on Wednesday 11th February 2015 presented by Matthew Hall. I learn't about the distributors Warp Films and Vertigo, this influenced by choice of distributors for my film opening.
I have made a SlideShare presentation explaining which distribution company would present my film opening and why I chose that company.
I completed a post on the distribution on the film, What We Did On Our Holiday HERE.
04.12.2014 DISTRIBUTION: CASE STUDY OF TORTOISE IN LOVE
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| A cast member interviewed at the Premiere |
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| A shot of the main character, Tom, who falls in love with Polish au pair, Anya. He is a biologist turned gardener at Kingston Bagpuize House |
Publish at Calameo or read more publications.
28.11.2014 RESEARCH & DISTRIBUTON: CASE STUDY OF THE HUNGER GAMES MOCKINGJAY
I
have learned that distributors use a variety of different techniques such as
Facebook pages, Instagram photo blogging pages, Twitter feeds and P&A (film
posters) to attract audiences. I researched what techniques the entertainment
distribution Canadian-American company, Lions Gate used to promote The
Hunger Games: Mokingjay. I collected the information I had researched from
different sources including the Internet and presented it as a PowerPoint (then
uploading it to SlideShare). The case study I completed will help me with my AS
Summer Exam, and increase my understanding of how to reach my film
audience/target audience for my own film opening.
From
completing this research, I learned that the Internet is an extremely useful
and powerful resource of connecting with a films target audience. For example
around 2 days after the release date of the film (film was released on 20th
November 2014 in UK with the trailer uploaded on YouTube around 15th September
2014) the trailer of the film had over 5 million views and over 24,000 likes.
This shows the level of high success and demand the film has on the
public/target audience of the film. Information can be released to the world,
globally via the internet and be witnessed/rated (popular or unpopular) in
seconds. Agreeing with Maslow's Theory of the Needs of audiences, the rating of
the film can be decided in seconds - audiences deciding whether they want to
spend money going to see the film or even buy merchandise. The internet is
powerful and an extremely precious, quick and demanding resource for film
distributors.
My marketing tactics have been influenced greatly.
For example, as well as producing a P&A for my film, I will be making great
use of the internet when distributing my film as it is my main source of
rating, giving me an estimation as to how many people will come and view my
film, how successful it will be and how it will be successful financially. I
will use Facebook, Twitter and YouTube when distributing information and
trailers for my film as they directly feed to my target audience (through them
'liking' my films page and other films of the genre). I will also use Instagram
as it is a recently new app involving hashtags (also used by Twitter) that
distributors can use on the 'notes page' when feeding information on the
Instagram feeds. Using hashtags will niche the audiences findings making the
search for my film more accurate - only pictures, promotional post and
advertsiments will be found under the official hashtag or fan made hashtags
such as '#theunhinging' '#unhingingfilm'. Hashtags can also apply to actors,
directors or anyone associated with the film such as '#katebradford' or
'#demicollins' - this makes it easier for my target audience to reach
information relating to the film. Film reviews on Empire or Mojo, for example,
can be impacted by distribution techniques.
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