06.10.2014 RESEARCH: THE ART OF THE TITLE #3

In today's lesson, I looked at the website Art Of The Title: http://www.artofthetitle.com as inspiration for my own film opening sequence. 

Spring Breakers (wri.Zack Kotzer, 2013) - http://www.artofthetitle.com/title/spring-breakers/

For my third piece of close analysis, I used my own observations, class discussion and The Art of the Title website. 

• The genre of this film is crime fiction drama. The title sequence is fun loving, vibrant with use of neon colours commonly worn/or associated with teens or young adults and up-beat. The title sequence attracts the audience attention through: use of vibrant neon colours such as acidic yellow, pinks and oranges (all of which are flashing brightly when projecting the title Spring Breakers or actors names). Each cast/crew members name is projected with a symbolic firework shaped Capital letter - shaped as a tropical animal associated with Spring Break in America (a week's holiday for students in the spring, typically at Easter aimed at University or College students - students typically go to Mexico or Cabo). For example the 'V' in Vanessa is in the shape of a V firework. This accentuates the 'young', 'hip' feeling of the film. 
• The period is clearly established by the use of bright colours on a black background, 20th Century Pop music by Ellie Goulding Lights and upbeat tempo with loud drumming beat as a constant reminder of the fun loving holiday, Spring Break. 
• Colour and lighting are main visual codes. The vibrant, electric, hyperactive lighting and the colour black showcases the neon colours - reminding audiences that it is a young, teen film.

  

  Storyboard of sequence

• There is no camera movement as the graphics and cast/crew names are centre focus on the screen creating an energetic, exuberant and hyperactive atmosphere.