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| BBC Website article on the London premiere of Pride |
I used these two websites for help during the lesson:
In the lesson we disused how the audience is involved to generate an energetic buzz prior to the film's release.
I investigated how the distributors of Pride attracted and addressed the film's target audience.
I investigated how the distributors of Pride attracted and addressed the film's target audience.
Examples include:
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| Official Pride website |
1. An online video soundbite from Laurence Olivier awarded Irish actor, Andrew Scott, urging audiences to book tickets - repeating that there 'is only one week left', reminding audiences of the short time between release date and the advertisement video being aired
2. Moving picture clips known as a 'gif' on the Official Pride website showcasing sections of scenes and trailers of the film - attracting audiences through use of selecting the most humorous scene or scenes with the most rewarding, visual colour such as a gay/lesbian protest with colourful flags/banners
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| YouTube Pride Trailer |
3. The real Lesbians and Gays Support the Miners known as 'LGSM' for short, and stars of Pride marched with a live band to Odeon Cinema in Camden on Tuesday 2nd Septeber for the Premiere! - attracting attention due to the highly renowned actors in the film, publicity such as journalists interviewing at the premier, crowds/fans to greet the actors as well as large billboards with posters of the film.
4. Pride YouTube Trailers showcased online - https://www.youtube.com/watch?v=kZfFvsKDuUU - this allows a wider audience such as global fans to access clips and trailers of the impending film
