Tuesday, 16 September 2014

16.09.2014 DISTRIBUTION: PRIDE

 

BBC Website article on the London premiere of Pride
 I used these two websites for help during the lesson:


In the lesson we disused how the audience is involved to generate an energetic buzz prior to the film's release.

I investigated how the distributors of Pride attracted and addressed the film's target audience.

Examples include: 

Official Pride website
1. An online video soundbite from Laurence Olivier awarded Irish actor, Andrew Scott, urging audiences to book tickets - repeating that there 'is only one week left', reminding audiences of the short time between release date and the advertisement video being aired
2. Moving picture clips known as a 'gif' on the Official Pride website showcasing sections of scenes and trailers of the film - attracting audiences through use of selecting the most humorous scene or scenes with the most rewarding, visual colour such as a gay/lesbian protest with colourful flags/banners
YouTube Pride Trailer
3. The real Lesbians and Gays Support the Miners known as 'LGSM' for short, and stars of Pride marched with a live band to Odeon Cinema in Camden on Tuesday 2nd Septeber for the Premiere! - attracting attention due to the highly renowned actors in the film, publicity such as journalists interviewing at the premier, crowds/fans to greet the actors as well as large billboards with posters of the film.
4. Pride YouTube Trailers showcased online - https://www.youtube.com/watch?v=kZfFvsKDuUU - this allows a wider audience such as global fans to access clips and trailers of the impending film




2 comments:

  1. In your topic sentence for each post, put down what you set out to achieve. Here "I investigated how the distributors of 'Pride' attracted and addressed the film's target audience. You follow through in detail. I don't think, however, that there are 'global fans' for 'Pride'.

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