17.09.2014 RESEARCH: DISTRIBUTION - WHAT WE DID ON OUR HOLIDAY

What We Did On Our Holiday

I researched the target audience for What We Did On Holiday as well as the platforms used by the distributors. The purpose of the platforms is to attract and address audiences to watch the film.

“Soft launch” of What We Did On Our Holiday

Genre

Comedy

http://www.imdb.com/title/tt2725962/

Target Audience

Global Audience - 12A

“From the creators of the hit BBC comedy series Outnumbered - WHAT WE DID ON OUR HOLIDAY is a heart-warming, uplifting comedy for all the family”.

http://www.bbc.co.uk/bbcfilms/film/what_we_did_on_our_holiday

Institutions spreading the word

BBC Films Twitter page – http://www.twitter.co.uk/WhatWeDidOnOurHoliday

BBC Films website - http://www.bbc.co.uk/bbcfilms/film/what_we_did_on_our_holiday

Radio Times website – http://www.radiotimes.co.uk

David Tennant blog - http://tennantnews.blogspot.co.uk/

Trailer - https://www.youtube.com/watch?v=JUY23_cfI4o

Facebook – http://www.facebook.co.uk

David Tennant News - http://www.david-tennant-news.com/blog/free-cinema-tickets-holiday/

Preview Screenings -   http://www.cineworld.co.uk/whatson/what-we-did-on-our-holiday-unlimited-screening
  

What did you learn about it from the trailer

Doug (David Tennant) and Abi (Rosamund Pike) and their three children travel to the Scottish Highlands for Doug's father Gordie's (Billy Connolly) birthday party. It's soon clear that when it comes to keeping a secret under wraps from the rest of the family, their children are their biggest liability...

• Family related jokes
• Breaking boundaries
• Family orientated
• Outnumbered quote relating to genre
• Twitter page feedback
• Facebook page feedback
• “Fun loving family jokes”
• Relatable to audience – Cold British Summer at the Beach vibe
• Humour – comedian Billy Connolly member of cast
• Typical family life – Mum, Dad, 3 Children
• Childish humour – swearing yet not saying the actual words
• Relatable to a wide audience – younger adults/teens to pensioners