28.11.2014 RESEARCH & DISTRIBUTON: CASE STUDY OF THE HUNGER GAMES MOCKINGJAY

I have learned that distributors use a variety of different techniques such as Facebook pages, Instagram photo blogging pages, Twitter feeds and P&A (film posters) to attract audiences. I researched what techniques the entertainment distribution Canadian-American company, Lions Gate used to promote The Hunger Games: Mokingjay. I collected the information I had researched from different sources including the Internet and presented it as a PowerPoint (then uploading it to SlideShare). The case study I completed will help me with my AS Summer Exam, and increase my understanding of how to reach my film audience/target audience for my own film opening. 

From completing this research, I learned that the Internet is an extremely useful and powerful resource of connecting with a films target audience. For example around 2 days after the release date of the film (film was released on 20th November 2014 in UK with the trailer uploaded on YouTube around 15th September 2014) the trailer of the film had over 5 million views and over 24,000 likes. This shows the level of high success and demand the film has on the public/target audience of the film. Information can be released to the world, globally via the internet and be witnessed/rated (popular or unpopular) in seconds. Agreeing with Maslow's Theory of the Needs of audiences, the rating of the film can be decided in seconds - audiences deciding whether they want to spend money going to see the film or even buy merchandise. The internet is powerful and an extremely precious, quick and demanding resource for film distributors.

My marketing tactics have been influenced greatly. For example, as well as producing a P&A for my film, I will be making great use of the internet when distributing my film as it is my main source of rating, giving me an estimation as to how many people will come and view my film, how successful it will be and how it will be successful financially. I will use Facebook, Twitter and YouTube when distributing information and trailers for my film as they directly feed to my target audience (through them 'liking' my films page and other films of the genre). I will also use Instagram as it is a recently new app involving hashtags (also used by Twitter) that distributors can use on the 'notes page' when feeding information on the Instagram feeds. Using hashtags will niche the audiences findings making the search for my film more accurate - only pictures, promotional post and advertsiments will be found under the official hashtag or fan made hashtags such as '#theunhinging' '#unhingingfilm'. Hashtags can also apply to actors, directors or anyone associated with the film such as '#katebradford' or '#demicollins' - this makes it easier for my target audience to reach information relating to the film. Film reviews on Empire or Mojo, for example, can be impacted by distribution techniques.

26.11.2014 PLANNING: TRELLO UPDATE

25.11.2014 PLANNING: SHOT LIST

Sound		Vision	Actors		Props			Notes
Flashback sound		India’s head slowly rises, eyes open. She looks left	Young Girl		Chair Rope			Only see part of her head and her eyes looking around – with a few bruises on her head. She then has a flashback
Footsteps and background noise of road and public		India walking over to gym	Young Girl		/			Only see back of India, walking away from camera. Then cuts back to India in basement.
		India eyes move to right	Young Girl		Chair Rope			Close up of her eyes moving to right. She then has another flashback
Little screeching over cloth		Jacks arm/hand comes round her mouth and holds cloth (with chemical on it) and India passes out
Audio flashback of Mother shouting at Jack as a child		Jack is looking into the mirror.	Male		Mirror			Jack is very angry when looking in mirror and then smashes it.
Voiceover from Mother shouting in visual flashback		Jack takes a piece of the mirror and goes over towards India	Male Young girl		Piece of mirror			India starts to beg for Jack not to hurt her.
Little whimper/ sobbing		Jack cutting India’s face	Male Young girl		Broken mirror			Reaction shot in mirror – only see part of her face
Bang on the closing door		Jack walks out of the basement door	Male		/
		India tries to reach for a piece of the broken glass	Young Girl		Piece of broken glass
Footsteps		Jack going up the stairs towards the attic	Male		/
Voiceover from news reporter		Lady on the news talking about missing girl	Woman		Microphone			Cuts between news reporter and India
Cutting of rope		India using piece of broken mirror	Young Girl		Piece of broken mirror
Voiceover from news reporter		Lady on news again	Woman		Microphone
Cutting further into rope		India using piece of broken mirror	Young Girl		Piece of broken mirror			We see India finally cut through the rope and gets rope off her wrists
Banging on a door		A closed basement door	/		/
Door flinging open		A basement door opening, as a girl runs out – you don’t see her face	Young girl		/			Young girl is bruised
Tense music		Over-shoulder shot of girl peering out the basement door – seeing if the coast is clear.	Young girl		/
Footsteps		She sneaks then runs (in hallway), we see her feet	Young girl		/			Tracking shot of her feet
Footsteps/scraping sound	She snatches a mobile phone off a table by the door as she runs out of the house			Young girl		Phone on charge on a table by the door.
Footsteps. Over voice of news report talking about the girl.	She runs out of the house			Young girl		/	Tracking shot
Music / natural sounds	Over the shoulder shot of the kidnapper looking at the open door			Male		/
Footsteps	Running on gravel and woodlands			Young girl		/	Mid-shot pans to the right
Branches moving	She moves branches with her hands			Young Girl		/	Leads to flashback. Camera is her face
Tense suspense music	Shows her hands are tied up			Young Girl		Rope, chair	FLASHBACK
Footsteps	Running, low angle shot			Young girl		/
	Midi-shot we see the girls neck, which is bruised and cut			Young Girl
Frantic breathing, tense suspense music. Scream.	We see a knife next to the girl’s neck as if she had just been cut.			Young Girl, male hands holding the knife		Knife	FLASHBACK
Footsteps (of Jack)	Running, see the girl in front far ahead			Young girl		/	Point of view shot
Frantic breathing	We see her lips parted			Young girl		/	Leading to flashback
Female screaming	The man puts a finger to her lips to shush her			Young girl, Male hands		/	FLASHBACK
Footsteps coming to stop (India)	She stops running,			Young girl		/
Breathing,	The girl looks around, pulls out the phone			Young girl		Phone	360 shot
Phone dial	She calls 999			Young girl hands		Phone	Close up
Slow footsteps	The man walks towards the girl, we see her looking at a phone			Young Girl		Phone	Point of view shot
Girl talking on the phone “help me its me India Hagerman,” she then whimpers	We see her on the phone			Young Girl		Phone	Behind shot
Heartbeat	She turns around. We finally see her face			Young girl		/	Panning shot
Tense sound	A gun is rising up in the man’s hand			Males hand		Gun
Dead phone line	Title			/		/	/
Dead phone line	We see the phone on the floor abandoned
“That was India”		We see her shocked and worried face	Female operator			Headset.	Reaction shot