In order to successfully plan my audience profile (reaching
it to my target audience) I need to know who my specific audience is. I will
acknowledge relevant aspects of my audience including age, gender, ethnicity
and social class to suit my film opening. I need to know what their media needs
are so I can produce a product that they will want to purchase. I will also
need to know how to reach my specific target audience in order to market my
film opening to them. Therefore I will show how my research has impacted my
planning.
I investigated the theory of Abraham Maslow - the audiences hierarchy of needs. Maslow's needs were published in 1943 paper Psychological Review as "A Theory of Human Motivation. By completing this research and presenting it on SlideShare, it will give me a better understanding of how audience react influencing me in how I will target my audience. It will allow me to understand how my target audience will enjoy my film, why they would want to watch it, what makes my film different and how will retain and appeal to the viewing needs of my target audience.
Audience Behaviour. Look at the class blog so that you can add an explanation about what your goals are in doing this research.
ReplyDeleteI have added an explanation of why I have made the slide share
ReplyDelete