WHO IS YOUR TARGET AUDIENCE FOR A THRILLER OPENING?
14.11.2013 PLANNING: AUDIENCE PROFILE
In order to successfully plan my audience profile (reaching
it to my target audience) I need to know who my specific audience is. I will
acknowledge relevant aspects of my audience including age, gender, ethnicity
and social class to suit my film opening. I need to know what their media needs
are so I can produce a product that they will want to purchase. I will also
need to know how to reach my specific target audience in order to market my
film opening to them. Therefore I will show how my research has impacted my
planning.
Firstly, I investigated how brands target specific audience
suited to their product or service, for example I researched CAPITAL FM Radio
Station, SKY and NME (as shown in my previous post). I did this in preparation
for creating my own audience profile for my AS Foundation Production.
In order to distribute my film, I will be developing marketing
schemes, for example attracting my target audience through a Facebook page,
Twitter page/feed, film website, Instagram page and a film poster, known as a
P&A. I will also work out the genre of my film opening relating this
decision to my target audiences’ needs. For example, deciding on the reasons
why they would want to watch my film, what makes our film different from other
films (of our genre) on the market and how will my film appeal to the viewing ‘needs’
of my target audience.
I started making notes about what my target audience for The Unhinging was like:
Age group: 18+
Gender: male and female
They are likely to watch TV programmes such as Jonathan Creek, CSI and Dexter
They are likey to see at the cinema: The
Taking of Pelham trilogy, Sin City, The Dark Knight Rises, The Hunger Games, Twilight
In their leisure time, they will visit:watch videos on YouTube, download
movies, eat at Wagamama, drink soft drinks such as Pepsi and Cola, drink coffee
at Starbucks; eat fast food at Burger King, Five Guys.
By clothes at: TopShop, ASOS, Ebay, White Stuff, New Look
Media usage consists
of: iPhone or Blackberry for internet on the move; Use an Apple Macbook for
internet shopping, research and emailing, FaceBook and Skype for connecting to
friends
11.11.2014 PLANNING: HOW BRANDS PROFILE AUDIENCES
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NME target audience profile
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I
started looking at different brands ways in which they target specific
audiences. For example big, famous brands such as Sky, NME and Capital
FM Radio Station make audience profiles/selections showcasing the type
of person they aim to attract. They build an individual profile of a
person, such as in the NME reader profile, look at statistics related to
their brand such as the which gender mainly reads their magazine.
By
looking at the statistics showcased in the reader profile, NME have a
higher percentage of men reading their magazine compared to women. Using
this statistic, NME have built a profile of the type of man they
attract/or aim to attract:
- a man who is aspirational such as wanting to buy a car, a man who enjoys going NME festivals and socialises with his friends with a soft drink or Jack Daniels
- a man who wears high street brands such as H&M but also buys Fred Perry and K-Swiss meaning they are sporty or athletic
- a man who lives a fast paced lifestyle in need of quick, 'pick me up' style snacks such as Snickers
- a man with disposable income who buys NME magazines, listens to music and takes photographs on their SLR camera.
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| Sky target audience |
From
looking at Sky's target audience, they claim that they reach a huge
variety of audiences. Every single Sky box available is open to
different audiences. For example, the Mosaic Lifestyle package is open
to those living in Upper Floor Living and Elderly needs.
Capital
FM reaches 7.3 million people every single week. Capital FM claim that
audiences tune into the radio station for the music and the brands
lifestyle; the majority tune into the radio station in the morning
breakfast news.
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Capital FM target audience
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